By Baptiste Corno
Dynamic pricing is clearly the solution nowadays to boost your parking facilities revenue, enhance customer experiences, increase the attractiveness of a city center, lead urban flow and provide drivers with discounted parking spaces. Drivers, parking managers or city managers, this article is made for you.
Our world and our society, are in constant evolution. We will witness considerable changes in the next decade. Some major events have already changed our world this year and we are likely to see more. This decade is the start of a new cycle. We must individually and collectively reconsider our habits and consumptions modes to sustain our future.
Mobility must be one of the top priorities to reconsider. It must evolve toward more autonomy, shared transportation, environmentally friendly and connected usage. Car Parks must also evolve in the same direction and all of us must adopt a very positive approach if we want to succeed.
The development of dynamic pricing solutions in parking facilities is one of the first areas to change because it will help everybody in the community, especially consumers and their budgets. By helping a wider range of the population, Dynamic Pricing can be used as a public policy that benefits a large number of people while providing optimization for private entities. Dynamic Pricing can be the solution of numerous challenges. Xavier Zakoian, CEO & Founder of Kowee, leader in Dynamic Pricing solution for the parking industry stated that: “The objective to achieve is not necessarily revenue optimization. It can be, but it can be customer satisfaction, customer targeting, occupancy maximization and so on”. Dynamic Pricing techniques are an answer to the actual issue regarding urban traffic flow in Smart Cities.
Infotraffic presented an example of Dynamic Pricing strategy at the Virtual Canadian Parking Association Conference…