By Joni Eros

We take choice for granted in our daily lives. We choose what we’ll eat or drink; what we listen to on the radio or watch on tv; what products we use each day; and who to befriend in our lives. There’s a cliché about life being about choices, but it’s true. We make so many every day that we begin to take them for granted.

Historically, choice has not been a significant element of parking. Sure, drivers get to choose where to park, but that is pretty much where their freedom of choice ends. Once they choose a parkade or on-street space, the parker has to use the meter the city has installed, or the PARCS or pay-on-foot equipment the garage offers.

Why does choice matter when it comes to parking payment? Simply put, we don’t all like the same things. Some people are Coke, some are Pepsi; some are Apple, and some are Windows; some like Tim Hortons and some—ok, everyone likes Tim Hortons.

The chasm is particularly wide when it comes to technology. The most obvious 21st Century example can be found in smartphones. Some of us are iPhone users and some are Android. Different people experience technology differently, and that affects their preferences. While one phone may seem alien in its layout and functionality, the other seems entirely intuitive.

The good news is that the evolution of the parking landscape is drastically changing, providing drivers more choice than ever. This is particularly true when it comes to mobile payment. As mobile payment becomes increasingly popular, municipalities, institutions of higher education, and private parking operators are adopting the multi-vendor model on a global scale. And this increased choice benefits both drivers and parking organizations.

Choice Benefits Everyone

In today’s technology-dominated parking world,…