QUALIFICATIONS

This award spotlights outstanding marketing, promotional, public relations, and communications-outreach efforts in the parking industry that provide a high level of information to improve the image of the industry to the public.

Have you:

• Created and launched a successful marketing or communications campaign which had a significant and measureable impact on customers and/or revenues?
• Launched a campaign to encourage people to ride share, bike share, or other transportation bundling with parking?
• Instituted a parking safety program?
• Helped consumers think about the parking process in a whole new way?
• Undertaken an effort to show that parking companies can make a difference in your community?

NOMINATION CRITERIA

Eligibility                               

Open to CPA member organizations from all sectors, which have a formal communications, public relations, or marketing program that educates and informs. If you can answer yes to these questions, you should consider entering:

• Is your organization a parking authority, city, company or institution with a parking department, a parking owner, or a service or product provider serving the parking and/or transportation industry?
• Did your organization have a marketing, public relations, or communications program or campaign that promoted parking, a parking product or service, or a new parking program that achieved measurable and favorable outcomes?
• Did that program or campaign help foster understanding of the importance of parking, knowledge about trends in parking, or awareness of parking trends or best practices?
• Did the program or campaign take place, at least in part, during 2021?

Entry Fee: $100 per entry                                                                               

Submission Requirements:

Executive Summary (300 words)

Program Description (700 words)

Innovation/Creativity (25%)

Note the various elements that make this program or operation creative. Explain how this program/operation is original and unique.

Improvements and Measured Benefits (50%)

Improvements (25%):  explain how the program increased product awareness, increased market share, increased revenues, increased efficiency, improved productivity, relieved congestion, or solved a problem.

Measured Benefits (25%):  describe the success of the program and what standard of measurement was used to determine success (efficiency, safety, savings of time or money, etc.)

Adaptability (25%)

Describe how this program concept can be used by other agencies. Explain the ease by which others can adapt the program/operation to their use.

Nominations are closed for 2024