By Chelsea Webster

What affects 1 in 3 Americans, costs trillions of dollars annually, and is a complete mystery to most people?

Why You Should Care About Cybersecurity

There are close to 400 cyber-attacks every single minute in the US, which affect 1 in 3 Americans every single year. It costs companies an average of $15.4 million annually to manage hacks against them, with total annual damage estimated at $6 trillion by 2021.

The point of these stats is not to make you paranoid, but to highlight how real, common, and far reaching cybersecurity threats are. It’s also to get you to take one more step in your thought process and connect cybersecurity to your vehicle – your connected car – knowing that online threats are targeting people everywhere. It should get you thinking about how many cars there are, how big a target market that represents for hackers, and what you can do to protect yourself and your vehicle.

The Connected Car

So, what exactly IS a connected car? A connected car is any vehicle that has wireless connectivity to the Internet and/or other devices, like a satellite or an auto manufacturer or another vehicle or pedestrian. A connected car collects, sends and receives information, processes it, and actions it or alerts the driver to information that requires human action. The image below from the Future of Privacy Forum is a great visual explanation of some of the components.

What Data Does a Car Collect?

Your vehicle is a nosey piece of machinery. It collects external data on traffic, road conditions, signage, markings, weather, and lots more. It also collects a boat load of internal data on you through cameras and microphones. That data can be anything from eye movement to driving habits. The connected car…